The numbers, straight from the dashboard
Anyone can claim results. So here is the live campaign dashboard: 18,200 emails sent, a 1.98% reply rate, and 14 opportunities generated over three months.
Case Study · Cold-Chain Logistics
Heroic Maritime brought us in to deliver cold outbound for their client, Cold Summit. We ran the whole thing as Cold Summit, and booked meetings with buyers who'd never heard of them.
There were three companies involved. Cold Summit is a cold-storage company. Heroic Maritime is the agency whose job is to bring Cold Summit new business. And Systemativ is us, the team Heroic Maritime hired to actually build and run the outbound.
So we ran the campaigns as Cold Summit. Every email went out in their name, hunting the exact buyers Cold Summit wanted, while Heroic Maritime kept the client relationship. In other words, an agency trusted us to deliver, white-labeled, under their client's brand. That only happens when the work holds up.
When we started, Cold Summit was growing on referrals. No outbound system, no tested copy, and a small team with no time to prospect. Exactly the ceiling most service businesses hit.
We set up the domains and inboxes so the emails would land, built the list of food, beverage, and logistics buyers who actually buy cold storage, and wrote the copy in Cold Summit's voice. Not a template blast, a real message for a real buyer.
Campaigns went live and replies started landing from real decision-makers, CEOs and founders. Then we did the part most agencies skip: we read every reply to see who was actually responding, not just how many.
The data was clear: food and beverage companies were replying the most, from wineries to importers to food brands. So we poured volume there and cut the rest.
18,200 emails sent over three months, a 1.98% reply rate, and 14 opportunities with decision-makers who had never heard of Cold Summit, run by a team of one.
Anyone can claim results. So here is the live campaign dashboard: 18,200 emails sent, a 1.98% reply rate, and 14 opportunities generated over three months.
Named decision-makers at food, beverage, and logistics companies, replying to cold emails sent as Cold Summit. Click any to zoom in.
A message from Dave Harriss, CEO of Heroic Maritime, the agency we delivered for.
Book a 30-minute call. We'll look at how you get customers today, show you the gaps, and tell you straight whether this makes sense for you.
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